RB RADIO - By Pook
  It was the early eighties when LL Cool J proclaimed that he was so addicted to Hip, so “in-tune” with the culture that, he needed rap so bad… He wanted a radio inside his hand… Rewind time and you’ll find clever little tidbits that lead us into the future… Never could one have imagined that some 20 plus years later, his declaration would become true…
Crucial Conflict - By Pook
  I can’t lie… I’ve been real nostalgic lately… Trying to give the music and the culture, one last chance to break free of its coma… You know resurrect and resuscitate… Then I realized, perhaps it’s not the music or the culture… It’s me! Being from a different era of Hip Hop gives me a wider lens to appreciate the days of old… An era where most of the young and up-n-coming were either just being born or too young to know Ruthless Records before Death Row or Common before he dropped the “Sense”… Too young to remember Raekwon say what Wu-Tang ultimately set out for… “Can I say this one…? DOMINATION”…!
King of his own Domain
- By Pook
A man’s castle is his Kingdom… A place of decadence and essentially immortality… But what about this place that defines and motivates its court... Think about the great Kingdom’s of the past---from early Kemet (Egypt) to Hip Hop’s own Roc Nation… There’s one place however, which hasn’t been as pro-claimed by the culture… The Northwest and its own, Young Jay will be the first to admit his castle and subsequent Kingdom is rooted deep in musical genres, most would rather overlook… Somewhat similar to today’s average hip-hopper, a much needed opportunity to pay attention to this side of the North (which is often under-sold and under-utilized)…
WILLY NORTHPOLE “Arctic Chill In The Southwest” - By Lady Jane
Willy Northpole
Geography Lesson 101....The North Pole is located smack dead in the middle of the Arctic Ocean. Unmarked, due to its difficulty to reach, the North Pole is primarily surrounded by continuously shifting ice....I make this metaphoric observation in light of the success of AZ’s own, Willy Northpole. William Adams has brought recognition and respect to Phoenix, a city “unmarked” by the Hip Hop movement. Afloat in a relentlessly cold terrain….with artists (and fads) that sail in, around, and sometimes past him, Willy remains steadfast at his post.…Reppin’ AZ and making music that tells a story.